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The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so.
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This book's worth buying.' -Atlanta Business Chronicle 'If you want to.lasso consumers and burn brand identity into their minds, read this book.' -Advertising Annual 1999 Reseña del editor This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Sullivan, CEO, SalesLogix 'Provides a worthwhile addition to the branding library. Kellogg Graduate School of Management, Northwestern University 'Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.' -Patrick M. Through stellar company profiles and keen insights, this book will show them how.' -Philip Kotler, Professor of International Marketing, J.L.
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Romano, CEO, Romano Enterprises 'Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. ? Lee Ahora ? Descargar 22 Immutable Laws of Branding, The de Al Riesĭescripción - Críticas 'Indispensable to anyone seeking to build a business into a recognized brand.' -Philip J. It will be requested by readers of the authors' earlier titles.Descargar 22 Immutable Laws of Branding, The de Al Ries Ebooks, PDF, ePub, 22 Immutable Laws of Branding, The Descarga gratuita The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare, LJ 10/15/85 Positioning: The Battle for Your Mind, Warner, 1987 and Bottom-Up Marketing, McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy.
THE 22 IMMUTABLE LAWS OF BRANDING EPUB PDF
Publisher: HarperBusiness First Paperback edition (April 27, 1994) | ISBN-10: 0887306667 | PDF | 0,9 Mb | 143 pages The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries (Author), Jack Trout (Author)